If you are a business owner – and more than likely if you are not – you will have heard of SEO. What you might not know is that there are various different types of SEO (which stands for search engine optimization and is all about being seen in search engine results pages) and that by utilizing these different types, you might be able to help your business grow faster and more sustainably.
Local SEO is a great example. This is SEO that is focused on your local area, and although that might sound as though it is limiting in your market share, the truth is that it can actually allow you to open up your business to more relevant customers. This means that you’ll convert more visitors into sales and earn more profit as a result.
Remember, marketing to a lot of people is only a good idea if the majority of those people are going to be interested in what you sell; otherwise, it’s a waste of money. By thinking about local SEO, you can be sure your marketing budget is being used in the right way. With that in mind, here are some of the ways that local SEO can help your business grow.
You’ll Be More Visible
One of the biggest reasons to engage an expert local SEO company like YEAH! Local to help you with your marketing efforts is to become more visible in search engine results. In other words, the better your SEO works, the higher you’ll come in the results when someone searches for your sector, niche, or the specific keywords that your marketing has determined are the best to use.
The higher you are, the more likely it is that people will click through to your website. Think of your own searches online; if something is on the first half of the first page of results, you’re probably going to visit that website, even more so if it’s the first link you see, and it’s relevant. Anything lower down and anything on the second page or lower will probably not get clicked on at all.
With a good local SEO strategy, you can rise to the top of the search engine results and be seen by more people. Hiring experts to help you with this is a cost-effective move, even if it does mean you have to pay someone to do the work you would do for yourself for free. They are the experts and will have the knowledge that you more than likely lack; therefore, their positive SEO work will draw in more customers. You’ll soon recoup the cost.
You Can Get to Know Your Customers Better
There is a lot of research involved in SEO, which is why it’s usually best to hire experts. They will have the time to dedicate to this work as it’s all they do, whereas you would have to find the time in an already busy day.
Although this research will cover a variety of different aspects, something that it will give you – among other things – is a good idea of exactly who your customers are. You’ll know their average age, gender, location, perhaps even hobbies, and what they do for a living. You’ll know how much they earn and how they like to buy. The more you can find out about your ideal customer, the more you can tailor your business towards them.
Firstly, your marketing will relate directly to those who are more likely to spend their money on your products and services. This makes your marketing budget stretch much further, and it means that you can focus your energy where it belongs rather than trying to persuade people who will not be interested in your business to look at your website.
Secondly, when you know who your customers are likely to be, you can ensure that your products and services suit them perfectly. When you add more products to your store, dishes to your menu, or services to your business, you can choose the ones that are most likely to appeal to your specific customers, ensuring greater success as you move forward.
Your Customers Can Know You Better
On the opposite side of what we have mentioned above, your customers can get to know you better through good SEO as well. To begin with, they’ll know you exist, which is a great thing if you want to actually sell and make money, but more than this, they’ll get to know who you are as a person behind the business. This is why it’s important to be genuine and authentic when you are thinking about how to advertise; it really can make a big difference.
Even if they don’t need to use your services or buy your products when they first come across your advertising or your link in their search engine results, they can still check you out and find out more about you. If they like what they see, you can be sure that they’ll come back at a later date and buy from you. Sometimes marketing is about playing the long game, and although that can be hard to do when you’re impatient to get started and be successful, it’s worth it in the end because these relationships are the ones that will last.
SEO Is Trackable
When you have a good SEO strategy in place, you’ll discover a lot more about your business, your customers, and your competition. However, it’s not just having this information that’s important; you need to be able to do something with it. The fact that SEO is trackable means you can use the data in the way that will help you the most, gaining more traction as a business and ensuring you find new customers who will be excited to buy from you.
Something that SEO can really help with through tracking is letting you know which of your marketing methods (and you should always try more than one at a time until you know what works best) is working and which isn’t. You can look at the statistics of people who click through to your website on various platforms, for example, or you can determine how relevant keywords are.
Once you have this information, you can make adjustments to your marketing. This might be pulling an ad altogether if it’s doing nothing, or it could be that a few small tweaks are enough to make what you’re doing relevant to the right people. Your SEO data is crucial if you want to ensure you are doing your best when it comes to marketing.