With more than one billion active users, Instagram is one of the largest and most popular social media platforms. This network is preferred both by individuals and business profiles because it allows you to share your content, make sales, raise awareness of your brand, and just get noticed by millions. In this article, we are going to give you some tips on how to improve your Instagram engagement rate that will help you reach your goal with ease.
1. Have a plan and follow it
The first thing you need to do if you want to improve the engagement rate you have is to create a plan. This should be both a short-term and a long-term one, and you need to be ready to follow it by the dot, or change it as you go. This will help you create a good flow, you will know what to do and when, and you will never end up lost, confused, or without a next step. As your page grows, you can adapt your plan and make it bigger and better.
2. Create engaging content
When it comes to content, we all think that we have the best ideas, and even though it is good to mix things up, and to create new and unique things, you should always stick to the same theme. The reason for this is that you will get easily recognized and that people are more likely to trust you if they know you. Experts suggest that you should use the same filters on all of your posts, and just create a nice flow in between themes if you choose to utilize more than one.
3. Use hashtags
This is the platform that revolutionized hashtags, so you should not forget to use them whenever you post. The great thing in today’s digital advancements is that you can easily see which are the trending hashtags in every category and choose the ones that will get you the biggest engagement. Note that you can also create your own, and put them in every post you share. Read more about how you can avoid mistakes while using a hashtag.
4. Find the best time
Picking the right time when to post is crucial, and this will make a big difference no matter which platform you are on. On the same note, you should choose if you want to post multiple times per day or just a few times per week. Follow your audience’s reactions, keep track of how they respond depending on when you share things, and pick the best time for when to share your content. You will notice a huge difference right from the start.
5. Check the stats
The stats are going to help you figure out what you need to do, when, and how. No matter which changes you implement, you won’t know if they are working as they should or not unless you know where you started, and where you are now. The number of followers won’t always reflect your success, so you need to be aware of the background, analytical process of it all. In this article, you will find convenient ways to view the statistics of any profile on Instagram.
6. Create special captions
This network focuses more on the visual than anything else, and that is why people mainly focus on great images or captivating videos, however, this does not mean that you should forget about the text under the post. We all tend to notice the text, no matter how fast we are scrolling, and when you have something interesting or educational to share, users are more likely to notice you. In this part, you can ask questions, use calls to action, and get your audience to interact with your posts.
7. Don’t forget about videos
Most of the content creators nowadays focus just on photos, and even though Instagram is mainly for pictures, currently videos are getting so many views. When you combine an interesting video, along with a captivating caption and the right hashtags, you are more likely to reach a larger audience. The reason for this is that people tend to share content they like on their stories and that way you will get noticed by a much larger audience.
8. Create competitions
One thing that many people forget about is creating contests. The great thing about this is that you can easily improve your engagement rate if you promise people something. This can be a small gift, a discount, or even a free service, and you can easily get them to share your content, like it, follow your profile, and even comment. Think about the rules you want to set depending on the contest itself and your main goal, and ask people to follow them in order to win.
9. Share content on other social media
Don’t forget the other social networks, and even though you want to increase your reach on Instagram, you can do that by sharing your content on other networks as well. On the same note, you can share your Facebook, Twitter, TikTok, or YouTube content on Instagram as well, so that you can do yourself a favor and build all of your profiles at the same time.
10. Target the right audience
The last thing we are going to talk about is targeting the right audience. When you follow all of our tips, have the people you want to reach in your mind. Note that you need to target the right group so that you can expand your business, raise awareness, and make sales. Yes, getting your posts to as many people as possible is crucial, but you should also get to the people who will be interested in your content.
Follow our tips, combine them, use the ones that you think are going to benefit you the most, and don’t forget to track your success. The analytical part will help you figure out what you are doing right, where you are making your mistakes, and what you need to change. This platform is growing by the day, so you should not miss out on the opportunity to create new leads, reach more people, and ultimately, make bigger profits. Every smart business is utilizing the resources that this network gives, and the best thing about the tips on this list is that you don’t have to spend money in order to build your profile.