Many small business providers struggle in the current era of highly competitive markets. If you are struggling, chances are, your business processes are stuck somewhere. If you are not sure where you cannot identify your problems and find solutions. To understand the driving force behind your business, it is crucial to grasp how each process works, and how they connect. First, you need to identify the area of your challenges.
Do you struggle with the volume of your customers, the flow of your customers, or with having enough income? The volume of your customers is the number of your customers who are interested in your services, and how well they match your ideal picture of a customer. If you have enough customers at the moment, you may think that your business is doing alright. The flow of your customers means they aren’t only interested, but you can turn them into customers.
You may have many leads but you can only turn a few of them into potential customers. And it is also possible, you have a steady number of customers, but you don’t have enough income. These components possibly make you frustrated as an entrepreneur. Working remotely or on your own as a small service provider today comes with plenty of challenges. The good news is, If any of your business processes is lacking somewhere, it is not hard to identify your problem.
How to Identify the Reason for Your Problems
If you don’t attract enough customers, you won’t have enough customers. The same goes for having many leads whom you cannot turn into real customers. These two are quite easy to identify. The challenges around your cash flow show you don’t have enough income from your business. If any of these three elements of your business is lacking, it is doomed to defeat. If any of these elements have blockages, you are again having major challenges.
Your business can only operate well, if all three components work well. Although the components are not hard to identify, to be more exact what is lacking in each of them is more complex. Many entrepreneurs think they have problems attracting customers when in reality they struggle with turning leads into potential customers, or with cash flow. And it is also true and vice versa. Many think they have cash flow problems when their problem is generating enough quality leads.
It is very easy to mix the role and functions of these three elements. If you don’t differentiate and identify these issues, you won’t know the exact solution to your problems. You will end up working a lot in a downward spiral, failing to identify what problems to overcome. This probably feels like a nightmare. And this is the reason why many entrepreneurs overwork themselves with more or less success. And also why many entrepreneurs fail to grow their businesses.
The Solution to Your Problem
How come some entrepreneurs cannot make significant progress, while others can realize high levels of income with the same amount of effort? The solution lies in what they do to make their business work. Many times, not identifying the root problem correctly can lead to trying to change things, only adding to your hardships. You may think if you deal with a problem, your business should perform better, but it couldn’t be further from the truth.
If you don’t deal with the appropriate problem, your business can suffer its consequences. Repairing processes or parts of your business isn’t usually the solution. The solution is to identify and deal with the necessary problems. You should bear in mind that:
- Your business is in a race to get priority in your given market.
- It must create sufficient and constant clash flow to stay alive.
- You should be able to attract enough quality customers.
- You should aim to be competitive or even get ahead of your competition.
- You should dedicate time to recharge and not get burnt out.
It is an ongoing race against your competition. In any sports competition, you cannot be in the process of preparing for it while you are also preparing for another sport thinking it will add to the other. You cannot effectively prepare to become a badminton champion while you also strive to be a tennis champion. The two sports are very different, and they will scatter your focus. If you don’t manage your business accordingly, it will only give you trouble.
The Key ─ How You Attract Clients
If you don’t know how to reach your clients, your business cannot prosper. Your results won’t depend on the way you advertise yourself, but on the type of clients, you can attract and how you can help them. So advertising alone won’t help you succeed. You may think that having enough leads will ensure your business accomplishment. Many entrepreneurs wrongly assume if they work on one component of their business, it will solve all the other components’ issues.
If you think the best solution is to reduce your fees to attract more clients, you create more problems for your business. As mentioned earlier, you don’t address the problem you need to correct, instead, you attribute it to your cash flow problem. By mixing up these components of your business, you create more long-term damage. Another general problem is, you may wrongly assume, expanding your services will attract more quality leads.
If you offer services to help your clients solve their problems, offering many of them won’t grow your business. If you don’t attract enough clients, and you start creating online courses, workshops, or challenges, writing a book, organizing events, etc., will only reduce your time focusing on and serving quality clients. You may think you are solving the problem of having enough clients, but you won’t have enough time to generate revenue.
The key takeaway here is to allow the steady growth of your business to focus on building a seamless transition of your customer’s journey. Small business providers lack the recognition their larger competitors do, yet they are able to provide agile and more free-flowing business models at their early stages. This gives them a rapid advantage for future customers.