One of the biggest misconceptions in the online world is that it takes a lot of time, energy and money to make a high-quality website. In fact, you can make a free website with a minimal amount of resources that will give you an online presence that’s slick and professional. We want to walk you through how to do that here and what you can do to make the most of this opportunity.
The basic idea behind creating a free, high-quality website is leveraging an existing platform with tons of options to customize your site to make it your own. Platforms like Blogger, WordPress and Weebly are all good examples of free options that will allow you to build your own website free of charge and still have it look good. Take a look at each of these and any other options you know of. Once you’ve had a quick look, choose one that appeals to you.
From here, you’ll want to create your account and log in. From the main dashboard, you’ll have tons of options on customizing your website and adding content. The first thing you’ll want to do is pick a decent theme that gives off the look you’re wanting, but don’t spend too much time on it. It only has to be reasonable, and trying to make it perfect will just waste your time.
If you aren’t sure what type of content to add, then get a list of ideas by looking at the websites of your peers and your competition to see what types of content they use. The basic content you start with will depend heavily on what type of website you’re building. If it’s for your business, then you’ll want to include information about how your business was formed and what products and services you offer. On the other hand, if it’s for you as an individual, then you’ll probably want to highlight your skills and accomplishments instead.
With the basic content established, you’ll want to get the word out about your new website. To do this, add links to all of your social media platforms and in the signature of your emails if applicable. Once that’s together, you’ll want to look for excuses to link to your website to get free promotion. The point here is that a website without promotion is borderline useless since no one will know it’s there.
If you’d like to go deeper on the development of content and promotion of you new website I recommend this tutorial on how to create a website from the guys at WP Dev Shed. It is a comprehensive resource which covers everything from setting up hosting to developing content and marketing your site. They are not offering advice on creating a free site, but the information is all good and they certainly cover the low cost approach.
No matter which industry you’re in, chances are that you’re hit with common questions over and over again. To leverage this into promotion for your website, add a post or page that answers the question in a lot of detail. Now you can post this on your social media platforms as a useful link that your contacts may find useful. On top of that, you can also link people to the answer on your website when you’re hit up with the same question later on. In this way, a small amount of effort with a free website can give you a lot of promotion and exposure which is exactly what you want.