What Is MAP Compliance Monitoring & Why Do I Need it

In the era of technological advancements and innovations, every single business out there has some form of competition. Because of this, it would be quite crazy – and possibly quite daunting – if you manage to find a single organization, manufacturer, or company that simply doesn’t care about the reputation that they have.

However, what does this have to do with MAP compliance monitoring? What exactly is it and does your business need it? Luckily for all individuals that are asking themselves the same questions, our article can provide you with the answers you’re looking for. Here is everything that you should know about MAP compliance monitoring.

MAP Compliance Monitoring: Explained

Minimum Advertised Price or as it is more commonly referred to as MAP is a policy that defines the lowest price at which a company can and should sell a product manufactured by different suppliers. What does this mean? Well, for instance, if a manufacturing plant produces puzzles and sets their MAP at 15 dollars, a retail company that wants to market and sell those puzzles needs to agree to sell them for at least $15, otherwise, they would be violating the minimum advertised price policy.

How Exactly Does it Work?

The very first thing that you should know is that the monitoring can be completed in two different ways – either automatically or manually. Now, with all the advancements in technology, most companies out there choose to automate the whole process, and the number of organizations that choose to do it manually decreases every day. Since most companies mitigate to automating the process, let’s look at how it works.

In order to track compliance automatically, a company has to choose a price optimization software that’ll allow them to see all the map monitoring prices – you can visit this website for more info on the program you can opt for using – and by using such online tools, they can automatically and quickly gather all pricing data they need, as well as deliver it whenever it is required for a particular process or task.

The tool you opt for implementing within your organization should automate several processes such as providing you with a list of retailers that offer your services and/or goods, revealing how much your products/services cost across different marketplaces, and most importantly, it needs to flag all the prices that violate the policy you’ve implemented. Is it important that I choose an online, automated program?

Well, to be completely honest, no, it isn’t, however, there are various benefits that you could gain from doing so. For starters, automation will enable you to constantly and properly monitor the prices of your goods, which makes it more efficient than if you opted for manually doing everything. Second, what you can manually do during one day, an automated program will be able to do it in several hours or even less, meaning that you can get the info you need faster.

Does My Company Really Need MAP Monitoring?

Source: tweakyourbiz.com

To answer this particular question right away, yes, your company does need MAP monitoring, mostly because setting it isn’t only about the price of the goods, instead, it’s also about the reputation of your firm, brand, and, of course, the growing competition you have. Because of this, there is a wide range of causes why you might want to seriously think about MAP monitoring, which can include the following reasons:

1. You’ll Be Strategically Price Your Goods

One of the most important reasons why you must consider implementing MAP monitoring within your organization is that you’ll be capable of tracking the prices your competitors set, which means that you’ll even be capable of adjusting your own strategically. If you use the information such programs supply you with, you could report various violations to the manufacturers of the products, meaning that you could be a bit more flexible with the prices.

2. Price Wars Are a Thing And They Can Be Avoided With MAP Software

There are various explanations why manufacturers choose to implement MAP policies, one of them being that they can prevent price wars. Price wars won’t be beneficial for any business other there, especially since this can affect future revenue and brand reputation, and although sales might improve for a week or two, the customers might still choose to purchase products from companies that offer the lowest price out there.

3. Compliance of Brands

Source: screenvend.io

Every single manufacturer out there will choose a retailer that they feel comfortable with and that can advertise their products in the right way. Their choices and the compliance of those brands with MAP policies will help them create and maintain a strong and positive relationship, which can lead to a lot of beneficial things including discounts or better prices over a period of time. Thus, MAP is incredibly important in the world of commerce.

What Should I Look For in a Program?

Before we conclude this article, it’s worth mentioning a few things that you must look for when searching for a monitoring program. For starters, it needs to be capable of monitoring unauthorized sellers since this will reveal whether or not someone is selling your goods without permission. Second, it needs to be efficient and automated, mostly because this will guarantee that the data you get is accurate and reliable, meaning that you, for example, won’t accidentally blame anyone for setting the wrong prices for your products.

Lastly, it must include MAP enforcement features. What does this mean? Well, it means that it needs to be capable of quickly revealing any MAO violations, but it also needs to take corrective action, meaning that you can use it if you wish to enforce the policies and prices that you’ve set. Additionally, there is a wide range of programs that’ll enable you to prevent such violations and problems in the future, hence, before choosing the first option that comes up in your search results, compare every feature offered by a particular program.

Source: altosight.com


After reading this article, it’s probably clear to you that MAP compliance monitoring is, perhaps, one of the most important things that you could choose to implement within your organization. Not only will it guarantee that your products are priced according to the policies you’ve set, but with it, you’ll even be able to create healthy relationships with your partners.

So, since you’ve now learned what MAP is, how it works, the reasons why you need to implement it, and what you” want to look for when searching for a program, don’t lose time. Instead, you might want to start searching for companies that can provide you with the tool you need, and from there, start monitoring!