Your business brand deserves the utmost respect and attention it deserves. Ensure you’re doing all that you can to promote your brand wherever and whenever possible – whether it’s through engaging social media advertising or simply a range of marketing materials that promote who you are and what you do.
Marketing materials like mugs, notepads, and stationery can have a hugely positive impact on the visibility of your brand. The smallest things certainly matter most when getting your name out there and making you stand out from the crowd of competitors.
So let’s take a look at 6 unique items you can customize and distribute to your customers, clients, or even just to your employees in the office.
Why use marketing materials?
Never underestimate the power of printed marketing materials, no matter how big or small they may be. Even with the power of the web and social media, the traditional marketing of physical branded items can still make a huge difference when showing off who you are and what your brand stands for. You’ve heard it here folks: marketing materials still matter!
Most importantly, these marketing items can be easily distributed too. Even if you have to go door-to-door to get your brand known and talked about, then so be it!
So why should businesses invest in branded marketing items? What difference can they really make? Here are three important reasons you should still be using them…
a) They boost your promotion
Quite simply, they’re a novel way of bringing your brand into people’s lives. Some companies find them to be a waste of money with no real strategic purpose, but any promotion is good promotion, especially if it’s an item that’s useful or handy in the office. It’s all about raising awareness of your brand image and having something to say.
b) They engage with your customers
Customer engagement is a hard task at hand for any business. Marketing materials are a way of going one step further than standard advertising by directly trying to change behavior. Grab their attention by giving them something they can keep and use with real value and purpose.
c) They tell a story
Alongside visual images like TV ads or posters, marketing materials tell a story. You can say a lot with marketing items – you’ve just got to choose the right product and get creative with the design. The more familiar customers are with your storytelling and the messages you convey, the more trust they put into you as a brand.
1. Custom notepads
Always have something to write on with custom notepads! Whatever it is you need to jot down, notepads are the perfect addition to any desk when something’s on your mind. Best of all, you can customize the notepads with the help of a reliable company, such as captainnotepad.com, to include your brand logo and slogan to showcase your name. Be distinguishable and let everyone know you’re always there to lend a helping hand when they need it most.
2. Sticky notepads
Sticky notepads are another super helpful addition to any office desk. They’re essential for the type of person who organizes themselves through personal to-do’ notes. We all need a reminder once in a while, no matter how good you may be at remembering your endless daily tasks. So why not customize your own set of sticky notes in order for your brand to be plastered over desks and whiteboards everywhere?
Magnets are a perfect marketing tool, especially magnets that can be customized to fit your brand. You can modify the shape, size, or design, and you can also add your own branding too. Magnets aren’t just for refrigerator doors either, so get creative and make yours as exciting as can be.
4. Coffee mugs
Who doesn’t love a branded mug? Some people even go as far as collecting different types of mugs as souvenirs, so make the most of the opportunity by purchasing a load of marketing mugs for your company. Your office can become a sea of branded coffee mugs or you can gift them to customers and clients as a token of appreciation.
Stationery such as pens and pencils is a perfect partner to your custom notepads. You can even customize your set of pens and pencils too! Pens are like socks: No matter how many you buy over the years, they always seem to disappear without a trace. That’s why it’s a great idea to customize a set of pens and use them as a marketing tool. Everyone could always do with some new stationery to stock up their desk.
You can also customize a calendar and use them as your latest marketing material. This is especially true for the December holidays when January is just around the corner and people are in need of a new calendar to bring in the new year. So make the most of this opportunity and personalize a set of calendars for your brand! There’s a wide variety of marketing calendars you can personalize, so choose one that suits your brand best – whether it’s comical, inspiring, or simply a sweet message to say hello.
Now let’s move onto something that might seem obvious: an information brochure. You can use brochures to introduce your company and your services or you could even use them during a new product launch. The choice is yours. Just make it interesting, engaging, and packed full of specialist knowledge. If you’re unsure of printing physical copies, you could opt for a digital version like an ebook. This can be easily distributed and of course, it’s a much greener alternative.
Thank you cards
Lastly, it’s time to send out some thank you cards. It’s always nice to show your appreciation towards customers, because without them, where would you be? As a goodwill gesture, thank you cards can even be customized to specific customers or clients. There’s nothing more touching than a special personalized message to say thanks. An accompanying gift goes a long way too to show you’re super grateful for their custom.