Even though some individuals prefer not to put a label on everything, the truth is that the world we live in would appear utterly different if there were not for these convenient promotional methods. Now, in order to make the most of your venture and do it right, we have prepared some tips and tricks for printing self-adhesive labels you can find in our 2023 guide. Therefore, feel free to read through the following text and put the pieces of advice from the lines below to good use.
The point of highlighting the fact that you must be original in order to make a difference is to save both your money and your time. Namely, if you plagiarize other brands and change nothing else but the lettering you will achieve nothing else but indirectly support the brand you try to copy.
Visual identity must not be taken lightly, so make sure you focus on determining what you want your label to do. The general rule says the lesser elements you use, the more attention the label should get, so make an effort and assess which details to highlight to lure the looks of a specific audience.
2. Printing Space Utilization
Self-adhesive labels represent one of the cheapest promotional methods, but that does not mean you should scatter the material, moreover, you should do your best to make the most of what you have at your disposal.
Therefore, we advise you to carefully analyze which size and shape would work best for your cause and cut the labels accordingly. Surely, the chances that an unorthodox label shape will draw more attention than alternative solutions are high, but do not be lazy and put everything on paper and assess whether the aforementioned approach has real value.
The more on-of-a-kind a label design is, the more difficult to produce it might get, not to mention it could potentiate more waste. Thus, plan your venture thoroughly in order to make the most of the materials you have at your disposal.
3. Printer Selection
You cannot and should not expect every single printer to do the same work when self-adhesive labels are in question. First of all, a vast majority of printers are not designed to support mass production of self-adhesive labels, since their performance is conditioned by the thickness of the paper they handle.
The thickness of the paper is not the only thing that should worry your mind, since the size of the printing material is also relevant for the process. Therefore, we advise you to estimate whether the workload you plan to take out matches your current working conditions and aim your funds to adapt to more functional methods.
Buying a state-of-the-art self-adhesive label printer would prove to be a bad investment if your scope of work is minimal. On the other hand, an old-fashioned printer could slow the whole process and could prevent you from profiting as much as you could with a different device. Therefore, feel free to consult labels123 for more information about selecting an ideal device and appropriate labels for your printers.
Even though it might appear that printing self-adhesive labels do not require any special conditions, we should enhance that temperature consistency is one of the most important deciding factors when the quality of the print is in question. Namely, it is of utter importance to keep your printing material in the same room as your printer, since temperature differences could compromise the quality of your print.
Additionally, you should also make sure that your printing shop is carefully protected from any potential hazards such as humidity and excessive light exposure. In a nutshell, the paper would be useless if it absorbs water, while the direct sunlight can damage the color, so keeping your gear safe at all times is a must, at least if you intend on delivering a quality product.
5. The Testing Necessity
Even if the whole setting and the working conditions are ideal, you should never neglect the importance of test printing. Doing tests allows you to make any potential amends before you start printing in bulk. Even though a vast majority of individuals are aware of how useful this approach is, they still tend to fail to observe the potential benefits of test printing and face the consequences afterward. Do not become one of the lazy ones and save yourself both money and time in the long run by always running a test print.
6. Storage Facilities
As well as the unprinted material, the finished self-adhesive labels should also be kept in a controlled environment. Using PVC foil to insulate finished goods is what skilled craftsmen use to additionally protect the labels from potential harm. Not only will it keep your labels free of any external influences, but it could also facilitate the shipment process if you keep the goods neatly lucidly stored.
Naturally, it would be ideal to ship the finished labels as soon as the paint dries out, but the ones with a busy schedule know how seldomly this happens. Thus, make sure you plan the schedule of your working setting as carefully as possible, since the more standardized the working space is, the more chances of making a mistake drop.
7. Use Your Chances
Raw materials such as paper and paint are a necessity when printing labels is in question. On the other hand, it is your part of the job to connect to different suppliers in order to secure you do not lack in anything crucial for the production.
Now, we suggest you never settle with a single distributor, but always keep an eye for potentially better opportunities. Prices on the market constantly change, so if you pay attention to actual ongoings you might score a discount now and then. This implies you buy in bulks when the opportunity arises and step on the break when the odds are not in your favor.
Hopefully, the aforementioned pieces of advice and suggestions will help you in your self-adhesive label printing venture. Like any other profession, it requires careful planning, and you should be able to make a difference if you stick to the tips and tricks we have talked about in the lines above.