No one can categorically state the digital marketing and SEO roles AI and ChatGPT software might or will not replace. However, being an expert in developing prompts for these tools is already a valuable skill and will increase over time.
This piece discusses what to know when creating ChatGPT prompts for SEO. It also highlights a comprehensive list of SEO-based prompts to deploy for your daily engagements.
ChatGPT Prompt Engineering Technique
Let us start from the general approach to the ChatGPT prompt before transitioning into the specifics. This method will help you create prompts for your specific apps and better understand exceptional SEO prompts others have developed.
But before anything else, what are ChatGPT’s limitations? They include the following:
Developers trained ChatGPT with a large data set and concluded the process in early 2022. It means some pieces of information are not up to date. Also, the tool cannot be correct on everything the trainers worked on.
ChatGPT does not browse the web. It can access information about the web from when it was trained. However, it does not go to a page crawl even though its responses make you believe it does.
ChatGPT can get math problems, codes, and facts flatly wrong.
While ChatGPT can access and organize numerous data excitingly, it is unlikely to achieve expert-level knowledge or ‘taste’ about any subject.
ChatGPT developers did not design it to be an SEO tool. Hence, while you can create prompts for things such as link building, clustering, and keyword research, you must remember that its suggestions and responses will not use the same forms of data sets (anchored on search competition and popularity) as your preferred SEO tools always.
Thus, do not expect an elite-level creation if you demand a list from ChatGPT. So, it will not work automatically if you ask it to write code.
If you prompt it to write an article, expecting an excellent output (especially on subjects requiring up-to-date information) is dangerous. You will get the best out of prompts if you think of tasks as developing a content brief or an SOW or using a search operator.
With that approach, you can use the following tips to create an ideal prompt:
- Establish that ChatGPT can competently do what you are demanding from it
- Be very thorough and precise with your prompt
- Refine prompts based on output and use your practical experiences with the tool to determine future prompts
- Be prepared to address the gray areas where the device may get tripped up as much as possible with the prompt itself
The Best and the Worst ChatGPT SEO Prompts
Many people share helpful information on ChatGPT prompts you can deploy for SEO purposes. However, some are sharing prompts lost between mediocrity and harm. Hence, you must verify every piece of information you get before hopping at them.
In this piece, we will highlight the great prompts and the “bad” ones. These examples give specific insights into prompts that can ensure more efficiency, while others can result in a sheer waste of time.
“It is vital to emphasize that you should exercise quality assurance (QA) when using the output of everything you derive from ChatGPT,” says David Brenton, President of BluShark Digital.
A piece of information can be grossly misleading, and code can fracture in the worst manners. Though Google said AI-generated content does not explicitly violate their search guidelines, it can get your site into trouble with it.
Let us get deeper into this:
Keyword and Topic Brainstorms
Because of the likely downside we mentioned earlier, it is ideal to see ChatGPT as a vital brainstorming tool for different activities, including keyword research. It is essentially helpful as a quick starting point for deriving insights for topics and keywords.
Suppose we are developing a site aimed at delivering information on coaching for youth basketball coaches:
If you add a note about popular websites, you will get an extra layer about the topics and examples of suitable sites in the specialization.
Interestingly, ChatGPT deploys Moz, Keyword Planner, and Ahrefs to generate keyword ideas in a twinkle of an eye.
You can ask a follow-up question if you feel your social media timelines would have been flooded with the given result. You can also run Google manual search for every keyword to see the output it will bring.
If the top outcomes are from high-authority websites with versatile backlink profiles, the keyword is highly competitive. On the other hand, if the outputs are from low-ranking websites with weaker backlink profiles, the keyword is less competitive.
It is essential to remember that ChatGPT considers your “prompt history” for a given chat. Hence, it is advisable always to open a new conversation and focus more on volume to get an improved result.
Generally, it is usually the scenario if you feel that you are hidden in a hole with ChatGPT without getting the data or responses you desire. You may consider starting again and reinventing the tool to what best suits you.
These responses and prompts perfectly encapsulate ChatGPT’s numerous roles:
- The first set of results offered an ideal framework for websites to keep tabs on general topic aspects
- Things became murkier after niching down to create specific, actionable guidelines with search-specific data
- The terms do not appear attractive in volume as some sites cannot rank for them, and ChatGPT flat-out said something untrue about how it got the suggestions. It was also emphatic about stating everything.
It might have been a worthwhile adventure for someone looking for general topic ideas.
If you do not know how to create catchy titles and title tags for blog posts, you can always refer to ChatGPT for creative ideas.
Also, list types like X examples, quotes, and tips need some research to birth ideas. If you find it tiring or time-wasting to curate your list, you can use ChatGPT to create it quickly.
The tool is also helpful for quickly generating FAQ ideas for articles. However, you must give specific instructions and persona to get the best out of it.
We cannot capture all the good sides of ChatGPT in a short piece like this. It is also a superb source of translation, keyword clustering, generating meta descriptions, summarizing, and technical SEO. ChatGPT also serves as an outreach assistant.
The Bad Aspect
From experience, users might encounter the following issues while using this tool:
- Lack of enough oversight
- Requiring ChatGPT to complete a procedure whole-cloth for you—lack of specific functions
Many publications are already guilty of publishing error-prone and plagiarism-filled content. Unleashing the tool for keyword research will likely not give you the desired traction. You should not burden it with tasks without specific and continuous guidance.
It is essential to know your expected output to make the needed corrections if the tool gives you a wrong result.
The Ugly Side
You cannot trust ChatGPT in every circumstance, especially for critical and health-related tasks. If you think the job is too vital, it is advisable to handle it yourself instead of relying on AI.
Be Conscious of ChatGPT’s Limitations
You should be cautious with ChatGPT SEO and prompts. Show expertise in developing your prompts and get motivation from prompts others share. It will enhance your productivity.
If you are unaware of ChatGPT’s limitations, you might be tempted to believe it can do everything.